Sparks worth catching

If you run a small or medium-sized business in Essex, there’s a good chance you’ve asked the question or at least thought about: should I be spending my marketing budget on Google Ads or Meta Ads? The slightly annoying answer? It depends, as it really is a wider conversation that requires more detail!  The useful answer? They do two different jobs and after talking about your offering, your target audience and what their likely pattern is, we can come to a well-devised conclusion. So lets jump into what they are

Meta is continuing to push advertisers towards greater automation, but not every automated setting should be accepted without question. The latest Meta Ads update i am talking about most with clients is Ad Set Budget Sharing. It can help improve performance (according to Meta), but it can also interfere with carefully planned campaign testing if it is enabled without the advertiser realising.

Now i know cookies are nothing new and for years digital marketing and in particular, tracking was heavily reliant on them. But a conversation I have been having with current and potential new clients a lot is how do we track performance when everyone is rejecting cookies either automatically through blockers or manually when landing on a site? Well the answer is we can’t get to 100% accuracy, for every way around, there is a new blocker placed in front of you and it is forever changing. But this is the importance of having partnering with an SEO Agency to help get that percentage of accuracy as high as possible.  

For years, businesses have invested heavily in Google Ads, Meta Ads and more recently platforms like TikTok with many seeing some fantastic results. Now, another major player has entered the advertising space. ChatGPT has officially begun rolling out advertising capabilities in the UK, giving businesses the opportunity to reach users as they interact with one of the world's fastest-growing AI platforms. While the platform is still in its early stages and i can’t stress this enough, it's an exciting glimpse into what AI advertising could become.

The lines are blurring further and further between Social Media Management and SEO with more and more emphasis being placed on Keyword writing for your captions! Google's latest update to Search Console is another clear sign that these two services need to work closer and closer together. 

Google has introduced a direct connection between their Google Business Profile and Google Analytics, making it easier than ever to see how local customers interact with your business alongside your website performance, all in one place, rather than the two separate reports. 

Content creation is no longer just about creativity - it’s about speed, strategy, and smart technology. AI tools are transforming how creators work, such as ChatGPT for writing and Canva AI for designing. Making it possible to generate ideas, edit videos, write captions, and manage entire content calendars in minutes. AI assists with increasing productivity and improving audience engagement and helps maintain consistent content across all platforms.

We get asked continuously, do you really NEED a PPC Agency to run Google Ads and the straight-up answer is yes, if you want real impact from the ads you run. Now, no, you don’t need an agency to physically set up and run a Google Ads Account, BUT in a world where it has never been easier to set up a Google Ads account and campaigns, it has never been easier for it to spiral and for you to get it wrong. So let's take a look at exactly what you could be doing wrong and what a specialised PPC Agency could help you with.