Sparks worth catching

Search used to be simple, was just type a keyword, hit enter, scroll links. Done. Now? People brainstorm with it. They talk to it. They upload photos, compare ideas, ask follow-up questions and expect actual help and not just a list of links. In 2026, Search isn’t just a navigation tool anymore, it’s a discovery engine. And that, that is changing advertising. 

Many of you Facebook and Instagram users would have spotted that the beginning of this year, Meta (Facebook, Instagram and WhatsApp) forced people to decide if they wanted to opt for their £3.99 per month Ad Free Subscription that would remove all “sponsored ads” across it’s platforms. The alternative, you will continue to see “sponsored ads” in your social media feeds and stories.   Lets take a deeper look at exactly how this is affecting marketing and the impact this is having on businesses that are using Meta Ads.

FUZE your business growth with email marketing. In a crowded marketplace, email marketing isn't just another channel, it's an essential tool for building lasting customer relationships. Unlike rented platforms like social media, your email list is a communication channel you truly own, making it crucial for sustainable business growth. It gives you the power to transform passive interest into committed customer loyalty. With strategic segmentation and message personalisation, you can directly guide subscribers toward conversion and repeat purchases.

Want more people to hit ‘download’ on your app? It starts with your App Store screenshots. They might seem simple, but they’re one of the most powerful tools to grab attention, build trust, and make your app stand out in a crowded marketplace.

We know how quickly the world of Google Ads evolves, and the last few weeks have been no exception. Google continues to roll out updates that reshape how businesses reach and engage their audiences. Staying on top of these changes isn’t just helpful, it’s essential for keeping campaigns effective and competitive. Let us walk you through the latest updates and explain why adapting quickly is the key to long-term advertising success.

Hi 👋 I’m Amelia (also known in the office as Precious Pudding), FUZE’s Marketing Executive but I didn’t start out in marketing, I spent six years in finance before I leaped into social media management. Yes I got the job without any marketing experience and I thought it was about time I let you in on how you can get into marketing to, what to expect, social media management insights and of course, why it was the best decision ever!

Short-form video works. At FUZE, we’ve seen how 60 seconds on TikTok, Reels, or Shorts can build connection, spark conversation and grow your brand.