Sparks worth catching

Meta has been rolling out fresh updates designed to give advertisers more control, better insights, and smarter ways to connect with customers. From boosting trust on calls to improving lead quality and tracking results across channels, these new features can make a real difference to your Meta ads performance. Here are five updates you need to know!

With over 1 billion active users and some of the highest engagement rates online, TikTok has become a marketing powerhouse for brands big and small. It’s where trends start, audiences grow, and businesses get discovered fast. But going viral doesn’t happen by accident. You need a strategy that’s as creative as it is intentional. In this blog, we’ll share five proven TikTok marketing tips to help your business cut through the noise, connect with your audience, and turn views into real results with no dance moves required

We’re always looking for ways to maximise value for our clients, especially when it comes to digital advertising. Recently, one of our new clients was awarded £400 in Google Ads credit, which was a huge boost to their marketing efforts. Here’s how we did it, and what we’d need to do for you to achieve the same.

Both Facebook and Instagram have been around for some years now, so you might wonder if Meta Ads are still relevant in 2025? We might be slightly biased BUT the answer is a resounding yes. Meta, formerly known as Facebook, now includes Facebook, Instagram, and even WhatsApp under one unified brand. With over 3 billion monthly active users and 1.6 billion daily Facebook users alone, the platform still offers unrivalled potential for advertisers.

Google Ads Rolls Out Estimated Audience Sizes for Custom Segments. But what does this mean for your PPC Accounts?

Incorporating video content into your Google Ads PPC campaigns can open doors to new audiences, stronger engagement, and higher conversion rates. No matter your industry or target demographic, video ads bring your message to life, helping your brand stand out in a crowded digital landscape. By combining compelling visuals with a clear call to action, you can guide viewers from curiosity to conversion and make every advertising pound count.

Google Ads is rolling out impactful updates in 2025, giving advertisers more control and creative flexibility. Key changes include allowing the same ad to appear at both the top and bottom of search results, new age exclusion options in Performance Max campaigns, an expanded short description limit, and a refreshed Ad Strength guide. These updates aim to enhance targeting, improve visibility, and support better campaign performance. Here’s a quick summary of what’s new and how to make the most of it. Lets take a more detailed look into some of Google’s latest updates.