Sparks worth catching

For businesses wondering how AI is changing search, Google has just given us another useful piece of the puzzle. Google Search Console now includes a dedicated Generative AI Performance report, allowing website owners to see how often their pages appear within features such as AI Overviews and AI Mode. The report has now been rolled out worldwide. That’s a pretty significant step.

It sounds like one of those headlines designed to get SEO people arguing on LinkedIn, but this one is actually true. On 31 August 2026, the European Commission officially designated ChatGPT as a Very Large Online Search Engine under the Digital Services Act. So, according to the EU, ChatGPT is officially a search engine. WWWEEELLLLL Kinda anyway…

Now i know cookies are nothing new and for years digital marketing and in particular, tracking was heavily reliant on them. But a conversation I have been having with current and potential new clients a lot is how do we track performance when everyone is rejecting cookies either automatically through blockers or manually when landing on a site? Well the answer is we can’t get to 100% accuracy, for every way around, there is a new blocker placed in front of you and it is forever changing. But this is the importance of having partnering with an SEO Agency to help get that percentage of accuracy as high as possible.  

Getting visitors to your Shopify store is only half the job. If sessions are increasing but sales are not, the problem usually sits somewhere between the landing page, product experience and checkout.

Vibe coding has lowered the barrier to building applications and websites, but shipping production code on vibes alone is a recipe for technical debt. Here's how we use agentic coding the right way.

Google has introduced a direct connection between their Google Business Profile and Google Analytics, making it easier than ever to see how local customers interact with your business alongside your website performance, all in one place, rather than the two separate reports. 

Search is evolving fast. The introduction of AI-generated summaries at the top of search results only came in last year. Google is shifting from a traditional “list of links” model to an answer-first experience. These AI-generated summaries, known as AI Overviews, pull together information from multiple sources to provide users with immediate, consolidated answers. For brands, this brings about one of the biggest SEO changes in history. Visibility is no longer purely about ranking in position one, it’s about being trusted, relevant, and current enough to be included in AI-generated responses. At FUZE Agency, we’re already seeing clear patterns of AI Overviews favouring new websites that are regularly updated and actively maintained.

We’re always on the lookout for tools that help e-commerce brands build trust, stand out, and sell more, especially as Colchester’s top Shopify developers. The latest (or rather, re-emerging) tool in the spotlight is Google’s Store Widget. A small but mighty addition that can make a big impact on customer confidence and conversion rates.