Sparks worth catching

It’s undeniable that AI search growth is on an unstoppable upward trajectory with Ridge Marketing stating that “In 2026, AI search volume surged to equal about 56% of traditional search engine volume. Rather than replacing standard Google search, consumers use a split-path model; they start with broad AI queries, then switch to Google for final verification”. For years, SEO has largely focused on optimising websites to rank higher in search engines. While technical SEO, content and backlinks remain essential, the rise of AI-powered search is changing what it takes to be visible online. Increasingly, AI systems are looking beyond your website alone and evaluating the strength of your brand across the wider web.

Vibe coding has lowered the barrier to building applications and websites, but shipping production code on vibes alone is a recipe for technical debt. Here's how we use agentic coding the right way.

Google has introduced a direct connection between their Google Business Profile and Google Analytics, making it easier than ever to see how local customers interact with your business alongside your website performance, all in one place, rather than the two separate reports. 

Now Google generally dominates the search industry conversation and throughout May, it was no exception, with a major Core Update, a wave of AI-powered search features, and perhaps its most controversial suggestion yet: GEO is dead.

Content creation is no longer just about creativity - it’s about speed, strategy, and smart technology. AI tools are transforming how creators work, such as ChatGPT for writing and Canva AI for designing. Making it possible to generate ideas, edit videos, write captions, and manage entire content calendars in minutes. AI assists with increasing productivity and improving audience engagement and helps maintain consistent content across all platforms.

We get asked continuously, do you really NEED a PPC Agency to run Google Ads and the straight-up answer is yes, if you want real impact from the ads you run. Now, no, you don’t need an agency to physically set up and run a Google Ads Account, BUT in a world where it has never been easier to set up a Google Ads account and campaigns, it has never been easier for it to spiral and for you to get it wrong. So let's take a look at exactly what you could be doing wrong and what a specialised PPC Agency could help you with. 

For years, a leading goal of social media was "going viral" chasing quick engagement that flickered out within hours. But a massive shift in how Google indexes content is changing the game. Short-form video is no longer confined to your social feeds; it is becoming a cornerstone of search engine visibility.

Social media presence is becoming increasingly important for business owners in today’s fast moving digital world. However, maintaining it requires time and consistency. This is something that can be difficult for business owners who prefer to focus on their core specialisms and daily tasks. Posting manually every few days or even weekly can be hard to sustain. Calls run over, meetings get in the way, and very easily that ideal window of high engagement is missed.