Sparks worth catching

“Is there even any point investing in SEO anymore with so much AI search?” YES! Yes is the quick answer BUT… It’s a fair question. ChatGPT, Gemini and other AI tools are changing how people find information online, while Google itself is becoming increasingly AI-powered. Further BUT… That doesn’t mean SEO is dying.

If you run a small or medium-sized business in Essex, there’s a good chance you’ve asked the question or at least thought about: should I be spending my marketing budget on Google Ads or Meta Ads? The slightly annoying answer? It depends, as it really is a wider conversation that requires more detail!  The useful answer? They do two different jobs and after talking about your offering, your target audience and what their likely pattern is, we can come to a well-devised conclusion. So lets jump into what they are

Meta is continuing to push advertisers towards greater automation, but not every automated setting should be accepted without question. The latest Meta Ads update i am talking about most with clients is Ad Set Budget Sharing. It can help improve performance (according to Meta), but it can also interfere with carefully planned campaign testing if it is enabled without the advertiser realising.

Now i know cookies are nothing new and for years digital marketing and in particular, tracking was heavily reliant on them. But a conversation I have been having with current and potential new clients a lot is how do we track performance when everyone is rejecting cookies either automatically through blockers or manually when landing on a site? Well the answer is we can’t get to 100% accuracy, for every way around, there is a new blocker placed in front of you and it is forever changing. But this is the importance of having partnering with an SEO Agency to help get that percentage of accuracy as high as possible.  

Getting visitors to your Shopify store is only half the job. If sessions are increasing but sales are not, the problem usually sits somewhere between the landing page, product experience and checkout.

Instagram has finally introduced a feature users have been asking for for years. Here's everything you need to know about reordering your grid, why it matters and how businesses can use it to make a stronger first impression.

For years, businesses have invested heavily in Google Ads, Meta Ads and more recently platforms like TikTok with many seeing some fantastic results. Now, another major player has entered the advertising space. ChatGPT has officially begun rolling out advertising capabilities in the UK, giving businesses the opportunity to reach users as they interact with one of the world's fastest-growing AI platforms. While the platform is still in its early stages and i can’t stress this enough, it's an exciting glimpse into what AI advertising could become.

The lines are blurring further and further between Social Media Management and SEO with more and more emphasis being placed on Keyword writing for your captions! Google's latest update to Search Console is another clear sign that these two services need to work closer and closer together.