Sparks worth catching

Google’s AI Mode has officially started rolling out in the UK and like many in the SEO world FUZE Agency has been keeping a close eye on what this is likely going to look like for Google Search. After months of testing in the US, Google’s AI Mode has officially started rolling out in the UK. This marks a major shift in how people interact with Google Search and for businesses that rely on visibility through paid or organic search, it’s not a change to ignore.

Have you ever uploaded a new image to your website and been prompted to fill in the Alt Text field, only to skip it entirely? You're not alone. It’s one of the most overlooked parts of publishing content, but ignoring it could actually be harming your SEO performance and limiting your website traffic. At FUZE Agency, missing alt text is one of the most common technical SEO issues we find during audits. The good news is that it’s also one of the easiest things to get right. In this article, we explain why alt text matters for SEO, how it helps your site perform better, and how to write it properly.

With over 1 billion active users and some of the highest engagement rates online, TikTok has become a marketing powerhouse for brands big and small. It’s where trends start, audiences grow, and businesses get discovered fast. But going viral doesn’t happen by accident. You need a strategy that’s as creative as it is intentional. In this blog, we’ll share five proven TikTok marketing tips to help your business cut through the noise, connect with your audience, and turn views into real results with no dance moves required

We’re always looking for ways to maximise value for our clients, especially when it comes to digital advertising. Recently, one of our new clients was awarded £400 in Google Ads credit, which was a huge boost to their marketing efforts. Here’s how we did it, and what we’d need to do for you to achieve the same.

Instagram posts can now appear in Google search results - a major shift that opens up new visibility beyond the app itself. At FUZE Agency, we’re always tracking changes in social and SEO, and this update is a big opportunity for brands to boost their online presence. We’ll explain what this means and how you can take advantage of it.

In today’s world, authenticity wins over everything else. Employee-generated content is real and relatable. At FUZE, we’ve seen how our team’s content builds trust and boosts our reach. In this blog, we’re breaking down what EGC is, why it works and how you can make it happen.

Last week we were joined by Sophie, who was here on work experience, now that they had finished A-Level exams. Whilst Sophie was here we covered the best SEO approach to blog writing and what we want to see as a result of our blog writing efforts. And a quick example actually turned into something more prominent, showing strong search volume and clicks through to our website, along with communication from users. All because, more recently, we have been writing about AI.