Sparks worth catching

If you've been wondering how to get your content featured in Google's new AI Overviews (AIOs), good news, Google just dropped some fresh advice, and it’s a lot more “keep doing what works” than “overhaul everything.” In their newly updated documentation on AI in Search, Google has added a section dedicated to SEO best practices. And guess what? There’s no need to panic or reinvent your strategy.

Imagine waking up to discover your website has leapt to the top of Google without you lifting a finger. Sounds like a dream, right? With AI and automation transforming search engine optimisation, that dream is closer than ever. But before you hand everything over to a robot, let us explore what AI can do with SEO, where it falls short and why partnering with an agency remains essential for lasting success.

Do you run a local business and feel tucked away online? Getting your Google Business Profile (GBP) in tip-top shape and nailing Local SEO can be daunting. Our team at Fuze Agency are here to guide you step by step, so you can enjoy more enquiries, clicks and website traffic without the fuss.

Heads up ALL Google Analytics users - Just a reminder if you haven't done this already! Back in July 2023 Google Universal Analytics stopped collecting data as part of the process of Google Analytics 4 completely replacing it. It has now been announced that starting July 1st 2024 Google will begin deleting all data that Universal Analytics had collected and it is down the the user if they will download and keep this data to refer back to. As of January 2024 Google Analytics is used by 44 million websites. ​​With some website possibly standing to lose up to 18 years of historical data.

Page speed is probably the purest of SEO factors because addressing loading times improves your rankings, your user experience and your conversion rate too. In the modern world where every millisecond counts, the speed of your website plays a pivotal role in determining its success.

More often than not we find that Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising are viewed as separate strategies. With the age-old question of which one is best? Well like pretty much every SEO question, the answer is WELL IT DEPENDS... But what we can comfortably say is that both are the most effective strategic approach, particularly if we start with SEO before turning any focus towards PPC. Let us explore how SEO benefits PPC campaigns, creating a dynamic synergy that maximises visibility, boosts click-through rates, and drives conversions.

It is crucial that you consider both SEO and Google Ads when planning your digital marketing strategy to decide which is best for your business – or if you should do both.

Are you ready to wow your blog readers, rank in search engines and boost social shares of your content for more visibility? But with almost 10 million blogs published every day, how exactly do you stand out? Our team have put together our top tips to ensure your blog page is always sharing valuable and engaging content.