Timeless fashion in a digital era
Pocket Watch and Petticoats is a vintage-inspired fashion brand with stores in Cambridge and Bury St Edmunds. With no online store, they approached FUZE to build their digital presence, reach new audiences and create more opportunities for growth.
The challenge
We created a new e-commerce website focused on user experience and increasing sales opportunities, introducing product upsells, pre-orders and email capture.
Photography and video gave the brand a bank of authentic content, while social media, Meta Ads, SEO and email marketing helped build awareness and drive customers to the new online store.
We also transformed their vehicle with a full branded wrap, taking the Pocket Watch and Petticoats identity beyond their stores and creating another way for the business to be seen.
The results
Pocket Watch and Petticoats went from having no online presence to reaching and selling to customers beyond its physical stores, opening the brand up to a much wider audience.
Targeted marketing increased visibility and drove traffic to the online shop, while new photography and video strengthened how the brand was presented. A featured video of Tallulah alone reached over 48,800 accounts across Facebook and Instagram.
Combined with the branded vehicle, the business now has a stronger, more recognisable presence across both digital and physical touchpoints.
What they had to say
“They’ve put my business amongst the stars! Helpful, proactive, informative! If you want to excel, choose FUZE!”
Mrs Pocket Watch
Owner