Taking local retail national
Essex Flooring Outlet had built a strong presence in Colchester, serving domestic and commercial customers from its physical store. Looking to expand nationally and establish an online presence, they turned to FUZE to take the business further.
The challenge
Recognising the power and versatility of a Shopify website, we developed a comprehensive website tailored to their needs. The new platform not only showcased its diverse range of flooring solutions but also prioritised user experience to drive engagement and conversions. This included adding a custom calculator function which empowered customers to effortlessly determine the precise amount of flooring required based on their unique specifications, enhancing convenience and satisfaction.
The results
With Shopify's robust features, Essex Flooring Outlet gained the ability to sell their products across various channels, including its website, popular marketplaces, social media platforms, and even through physical retail outlets. Seamless integration of inventory and customer data ensured streamlined management, empowering the team to focus on delivering exceptional service. With a robust online presence and optimised multichannel selling capabilities, they are poised for continued success and growth in the digital age. Evolving from a local business to a digital powerhouse.