Ready, Set, GO!
Fast karts, big crowds and a brand-new event for Colchester. For the first-ever Colchester Soapbox Rally, InColchester needed an identity with enough personality to match the event and get the city talking.
The challenge
Starting from scratch gave us the opportunity to create something bold. We developed a fun, race-inspired identity and brand guidelines that gave the Soapbox Rally its own instantly recognisable look.
From caricature-led posters and race-day brochures to signage across the event, we took the brand from screen to street. Every touchpoint was designed to build excitement in the lead-up and create a consistent, high-impact experience when race day arrived.
The results
And Colchester showed up. 48 teams took to the course, with more than 6,000 spectators lining the High Street to watch the action.
The impact went beyond the race itself, helping animate the city centre and contributing to increased sales for local businesses compared with the previous year.
What started as a brand-new event quickly became a standout day for the city, with a brand built to be just as memorable as the karts flying down the hill.
What they had to say
“FUZE has been a valued design and marketing partner for the Colchester Soapbox Rally, supporting the event in both 2023 and 2025. Their creative vision was exceptional, delivering eye-catching branding and animations that brought the event to life and captured the energy of the day. Their professionalism, attention to detail, and ability to translate ideas into engaging visual experiences played a key role in the success of the rally. We would highly recommend FUZE to any organisation looking for innovative, high-quality design and marketing support.”
Vincent Geaves
BID Manager
Insights
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